5 Website Security Tips To Put In Place

By: Michelle Keyser August 17th, 2017

 

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Content and Social Media Marketing, Michelle Keyser, discusses an article by Lunarpages,   “5 Website Security Tips to Put in Place”.

Let me ask you…..if you have a physical store, do you have some sort of security system in place?  Surely you do.  Otherwise you run the risk of theft of your physical products.  Website security is equally as important as physical security systems are for on-site stores.  This article written by Lunarpages goes into detail on the 5 top website security practices you should employ today to protect your business—and your customers.  What I like most about this article is that the tips are pretty easy things that you can do today.  Here is a link to the article for your reading pleasure.

Effective Time Management Tips To Increase Productivity

By: Michelle Keyser July 24th, 2017

 

“Time is what we want most, but what we use worst.” –William Penn

Let’s face it, our lives are hectic. We find ourselves engaged in a constant battle trying to balance our professional and personal lives. Most of us find it a real struggle trying to find time for personal commitments, with looming deadlines, big and small projects to finish, emails to reply to and long hours at work. With more responsibilities and demands both at home and work, we always feel rushed off our feet, trying to catch up. The common complaint is- so little time and increased pressure to do more. So how can we manage our time better so that we do things for the right reason and in the right way? The simple answer is –Time Management.  It is THE mantra for staying focused and composed when the world around you is chaotic.  Continue reading

5 B2B Webinar Secrets

By: Mark Bowens July 7th, 2017

 

webinar

Webinars have been around for years, and is still a great tool for lead generation and sales for business-to-business companies. A properly campaigned and structured webinar will put the right prospects in front of you, and give you the time to demo a product, or give prospective buyers the information they need to make a decision.

With that said, putting up a sign-up form for your webinar and telling people about your products is not enough. Many businesses to business webinars don’t work or are just boring and uninteresting.

Sorry.

In order for a webinar to work there has to be a thoughtful strategy from beginning to end. And the beginning is not the start of the webinar, but what you do before your prospects even arrive on the live date.

Below are five tips to help you get better results from your webinars:

Continue reading

7 Must-have Metrics for Google Analytics

Seo Growth Manufacturing By: GD Team April 4th, 2017

 

Google Analytics is an amazing tool that every business with a website can take advantage of. This works by collecting data on how your visitors are using your website.

 BUT… simply using this tool blindly will not help you receive any insights into your audience. You need to be able to know what key analytics are related to the operations of your business, and then set goals on the analytics you want your organization to have.

 Listed below are the 7 must have metrics for Google Analytics that your business needs to track and set goals for:

 Traffic Source

 This metric is all about how people get to your website. Are they typing in your domain directly into the browser? Have they been referred to your website from another website? Maybe it was from a social media channel? Or they found your website based on your specific Ad Words.

 It is important for you to know how your visitors are coming to your site because it can point out areas of opportunities where you can draw more people to your site.

 Bounce Rate

 It should be your goal to minimize the bounce rate. This metric is measured as the rate of new users who visit your site and immediately leave without completing an action.

 Depending on your website, if you have a specific action that you want your users to complete, then having a high bounce rate would indicate they either your users don’t understand what they are supposed to do or they don’t have an incentive to complete the desired action.

 New/Unique Visitor Conversion

 It is important to isolate how first-time visitors interact with your website independently from your returning users. This metric will allow you to see important patterns that will enable you to ensure the best first-experience for every user.

 The usability of a website plays a big factor in the bounce rate, so increasing the New/Unique Visitor Conversion Rate means that the Bounce Rate would be decreasing.

 Interactions per visit

 Conversion is not always the end-all-be-all for user interactions. It’s important to see and understand what the normal conversion process. For some, its immediately filling out a form or making a purchase, while others it includes reading articles, leaving comments and other interactions that eventually lead up to a conversion. You should try to increase your interactions, and leverage them to increase your conversions.

 Average Session Duration

 This metric tells you the average time a user will spend on your website interacting with your content. If your visitor values your website and believes it relevant to them, then they will spend more time on your website. But in the same case, spending too much time on a session could mean that visitor is confused by your content.

 Exit Pages

 This metric is about knowing your conversion funnel. At what page/process of the conversion cycle is your visitors leaving? In order to increase your conversion rate, you will need to know when your visitors are leaving and try to understand why.

 Value per Visit

 Your organization needs to define what type of user interaction adds value. For content-focused websites, added page views, commenting on blogs, or sharing post will probably be their value. For online ecommerce, their value is found by customer purchases. Understanding how each additional visit will impact your organization will effect your operations and digital marketing strategy.

 It’s important to understand how Google Analytics works and be able to define its limitations to draw meaningful data to empower solutions driven results. Google Analytics can track these metrics plus more, so make sure to take the time to determine what metrics fit best with your operations.

Shape Your Marketing Strategy With Google Analytics

By: Michelle Keyser February 27th, 2017

 

It is rather surprising to imagine how advanced computing systems have become within a very short time. Considering that not even a century has passed by since the modern computers were first created, Information Technology has become very sophisticated and there are several extraordinary technologies that are capable of accomplishing tasks that would take centuries for the collective human population to complete.  Continue reading

3 Reasons Why Your Brand Will Fail

By: Michelle Keyser February 16th, 2017

 

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Content and Social Media Marketing, Michelle Keyser, discusses a Brand Strategy Insider article by Geoffrey Colon,   “3 Reasons Why Your Brand Will Fail”

 

When I first came across this article by Geoffrey Colon I thought, wow, this guy is a major downer.  But when you read what he has to say you’ll see that the image I chose to represent this article is actually exactly what Geoffrey discusses.  Through failure we learn and get stronger.  This article goes through 2 important shifts brands need to make if they want to be successful and learn from their mistakes.  If they don’t they will fail.  One of my favorite things that is said in this article is” Data, analytics and everything else written about in quantified modern marketing is simply a tool to understanding customers based on mathematical equations. But people aren’t a calculus formula.”  Wow!  I love that.  And it’s so true.  Businesses need personas to truly understand their target market so they can deliver the right message at the right time through the right medium.  Personas are such an important part to marketing but they can’t be built on quantitative data alone.

I encourage you to read this article and let us know your thoughts.  Has your business experienced any of these failures and if so, how did you turn it into a success?

5 Ways to Use Content to Build Authority: Ready To Live Like A King?

Hand holding tablet with Content Marketing word on wooden table, By: Michelle Keyser January 9th, 2017

 

More and more companies are appreciating the value that a content marketing strategy brings to their overall success.  A study by the Content Marketing Institute (CMI) states that 75% of the most effective enterprise content marketers have a documented strategy. By comparison, only 11% of the least effective have a documented strategy.  The adage “Content is King” is still holding true; but I propose a new interpretation on the old phrase.  A King has authority and influence over his people.  Effective content marketing could make you a King (influencer) over your people (your target market).  Here are 5 activities that you can implement today to help raise your royalty level. Continue reading

3 Keys to a Successful Mobile Marketing Strategy during the Holiday Season

6358492892035332531934592232_holidays By: GD Team December 21st, 2016

 

The holiday season is defined as a time with family and friends, food, and gift giving. Throughout the year, people are always looking to find the best and most unique gifts for their loved ones, but are you reaching these consumers before they make their purchasing decisions?

Google reported that 64% of smartphone shoppers turned to mobile search for ideas on what to buy before heading into stores. Now more than ever it is vital that your company includes mobile marketing as apart of your marketing strategy.

To maximize your holiday sales, you need to be able to present your product via their mobile device months in advance of the holiday season. Here are 3 simple keys for a successful mobile marketing strategy that your company should implement throughout the year to ensure a successful holiday season:

  • Mobile Friendly Website

Starting off with the basics, you would think that this would be an obvious start to implementing a mobile marketing strategy. But it turns out, many businesses have failed to make their website mobile friendly, which in turn has caused them to lose potential revenue. Consumers should be able to view all of the content on your website in a reasonable amount of time on their smartphones.

  • Utilize Social Networking Platforms

Social networking platforms such as Facebook, Twitter, Instagram, and Pinterest allow you to connect with millions of users, and even gives you the ability to reach a target audience based on certain demographics or location. By utilizing these platforms, it allows you to create a community of consumers who are interacting with your brand every time you publish a new post, which turns them into brand ambassadors every time they share your content organically.

  • SMS/MMS

Send holiday specials and deals directly to your established consumer or potential consumers who have signed up to receive messages from you about specials or holiday deals.

By implementing a mobile marketing plan with these 3 keys in mind, you will connect much further with a wide range of consumers who are looking for your product on their smartphone.

How Small Businesses Can Get Started on Instagram

By: Michelle Keyser December 12th, 2016

 

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Content and Social Media Marketing, Michelle Keyser, discusses a Sprout Social article by Dominique Jackson,“ 12 Ways to Use Instagram for Small Businesses.”

Instagram is the 4th most downloaded app in the US yet 76% small businesses owners are not using it to market their company.  Dominique Jackson at Sprout Social wrote a great blog last month on 12 really great ways that small businesses can use Instagram to promote their products and services.  It all starts with making sure that you’re set up on the platform correctly.  When you partner with a strong marketing agency they can usually help you through this step.  As Jackson points out, this is truly a critical step.  If it’s not done correctly it can be costly and appear to be an ineffective platform.

I really appreciate that Jackson mentions Instagram Stories in his blog too.  While it’s true that not many businesses are jumping onboard with this new feature it’s perfect for companies who want to sneak preview and new product or service.  I would also recommend using it for upcoming events to give a teaser of what’s to be seen.

These are just the first two tips that Jackson gives to small business owners so be sure to check out the rest of them.  As always, we’re here to help you get started on successfully building your brand on Instagram so feel free to give us a call.

How To Incorporate SMS/MMS Into Your Business Strategy?

sms By: GD Team November 20th, 2016

 

What is SMS/MMS?

In the mobile marketing industry, SMS/MMS are one of the powerful yet underutilized tools businesses use to connect with their customers.

For those of you who don’t know what SMS and MMS stand for:

  • SMS stands for Short Message Service which includes text messages with a size limit of 160 characters.
  • MMS stands for Multimedia Messaging Service, which is commonly referred to as a picture message. Unlike SMS, there is no data limit to this type of message.

In a study done by SharePoint about Conversational Advertising, they discovered that 90% of all text messages sent are read within the first 3 minutes of being delivered. Having a direct form of marketing/advertising to a customer that almost guarantees immediate attention is unheard of. Businesses no longer have to fight for billboard, TV or website ad space because they can already have your attention on the screen that is on you at almost every moment of the day.

What are the basics?

Short Code and Long Code SMS

The two types of code for SMS include: Short Code and Long Code.

Short Code refers to a 5 or 6 digit number that a message is sent from/to.  A business can use this for verification or an automated SMS campaign. Short Code is meant for mass messaging from either end, customer to business or business to customer.

Long Code refers to a 10-digit number that a message is sent from/to. Long Code is typically used for holding conversations or sending out alerts. Long Code is used for individual style marketing/advertising, which basically functions as two individuals messaging each other.

Connecting with your customer

There are basic procedures that must happen in order for your business to connect with people via SMS/MMS. 2 popular ways for businesses to gain permission to message their customer include: asking for permission to send messages when they register as a user or having “click-to-text” option that allows any user to register their phone number to receive marketing/advertisements directly to their phone.

How can you use it?

Lead Generation

According to SimiliarWeb’s State of Mobile Web US 2015, 56% of consumer traffic to the US leading websites is from mobile devices. Because so many of your customers are already on their mobile device, adding a “click-to-text” option allows you to move your leads quicker through the conversion funnel by automatically sending them a text message. This allows your leads to receive an SMS every time there is something relevant to tell them based on the content acquired by them.

Sales Tool

While you use the SMS/MMS tool for lead generation, you can also use it along any stage of the conversion funnel, essentially giving you direct communication with your lead at every moment, pre or post purchase.

Using SMS/MMS as a sales tool could include, but not limited to, sending messages pertaining to:

  • Discounts/Coupons
  • Special sales
  • Open Cart (didn’t check out)
  • Restock of specific merchandise

Customer Service

One thing that can be very upsetting and a difficult process for customers to go through is customer service inquiries. Most customer service support is done over the phone that leaves many customers on hold and upset. By incorporating SMS/MMS for your business, instead of requiring your customer to pause their life to inquire for your help, they can now go about their business and come back to their phone once a reply from your business has been sent.

Recap

Your business has a unique opportunity through SMS/MMS to connect with your customers. You can be certain that your campaign will succeed in engaging with your intended audience.