Top 10 Facebook Ads Tools You Should Start Using…Today!

By: Meg Wier October 31st, 2018


If Facebook isn’t currently a traffic source for your website, perhaps it should be. Considered one of the most successful social media advertising platforms, studies show that nearly 96% social media marketers worldwide believe Facebook advertising produces the best ROI. With a daily average of 2.27 billion active users on Facebook, it’s an advertising platform you can’t afford to pass up.

While this sounds good, Facebook’s advertising system is complex. The idea is to rapidly target the right audience for your business, using your time and budget wisely to realize the full potential of Facebook advertising. Fortunately, there are some really great tools available to help you avoid the learning curve of Facebook ads and establish campaigns quickly. We’ve listed our favorite:

Manage Your Ads Effectively

  1. Facebook Ads Manager

A comprehensive tool for creating ads along with scheduling and placing them, Facebook Ads Manager not only helps you quickly get Facebook ads up and running, but it also provides metrics on the performance of your ad campaigns. Ads Manager also offers a mobile app convenient for making changes to your campaigns on the go from wherever you are.

Better than a third-party tool, Ads Manager is provided by Facebook, is free and offers the convenience of one central location for everything you need for Facebook ads. It makes teamwork and collaborations easy, offers an easy-to-understand interface for requesting custom business reports, and includes a wealth of great features to help you reach your marketing goals.

  1. Qwaya

A close second to Facebook Ads Manager, Qwaya is a third-party tool that also allows you to create and manage Facebook ad campaigns. It offers a wide selection of great features like the ability to direct your Facebook ads’ rotation.

Qwaya’s best features set it apart from its peers. The audience A/B testing feature allows you to test campaigns and quickly learn what works best in boosting your conversion rate. Its ad scheduler lets you schedule campaigns for peak times. Qwaya also offers a free training session for those who want to learn more.

Get to Know Your Audience

  1. Facebook Audience Insights

Facebook Audience Insights provides you with a wealth of data on your target audience that can be used to target your Facebook ads with great specificity. Armed with such data, you can save money by targeting those most likely to buy your products or services.

The data here can also help you tailor your content so you can hit the right note with your Facebook advertising at the right time to connect with your target audience. The comprehensive demographics provided with Facebook Audience Insights will not only help you craft ad campaigns, but also build relationships with your customers.

Do Your Research and Spy on Competitors

  1. Facebook Page: Info and Ads Tab

Facebook’s Info and Ads tab helps you locate competitor ads so you can see how your peers are marketing to their audiences and get inspiration from top brands in your field. This Facebook page feature is turned on for each page and easy to find.

The Info and Ads tab can be incredibly useful as it allows you to study competitor ad content thoroughly. It can be immensely useful to learn what works for your peers in the way of discounts, offers, tone, imagery, headlines, and more. In studying what your peers do, you may identify ways to tailor your own ad campaigns to make them more appealing.

  1. Buzzsumo

Since it analyzes high-performing social media content, Buzzsumo is used by some pretty big companies like Yahoo, Expedia, News Corp and more. It provides great data that can be useful in wielding popular relevant keywords and working with top influencers.

Buzzsumo offers a search utility that reveals high-performing keywords that can be used for ad campaign optimization. It can also help identify content that your target audience favors. Armed with that knowledge, you can adjust your own ad campaigns to great advantage.

How are your ads performing?

  1. Google and Facebook Analytics

Analytics provides in-depth data about the visitors to your Facebook and website.

Facebook Analytics allows you to understand your customers’ journey across channels. Do visitors to your pixel connect and Facebook page overlap in any way? It also provides data on visitors to your website as they flow over from Facebook.

Google Analytics should be part of every marketer’s master plan. Google Analytics is the metrics tool that lets you monitor your website’s traffic, analyze where your traffic is coming from and see how visitors are interacting with your site.

Just like Google Analytics, Facebook Analytics is free to use which allows you to gain unparalleled levels of insight into your customers – including your customers’ journey across channels – which ultimately will help you to refine your targeting and deliver more effective ads.

Both analytics tools can craft detailed, custom reports to track the success of your Facebook advertising and your progress in meeting your conversion rate goals.

  1. Ad Expresso Compass

Ad Expresso Compass is a marketing tool that anyone using Facebook advertising should seriously consider. Using powerful analytics, this tool saves you hours of time as it compiles straightforward, comprehensive reports on the performance of your Facebook ads.

One of its best features, Ad Expresso Compass provides the data you need to know about what’s working in your ad campaigns and what isn’t. Determining your return on investment (ROI) is simple with the key metrics this tool delivers. Fully explaining what you’re getting for your marketing dollars, it gives you the data you need to fine-tune your campaigns for maximum effect.

Create a Landing Page that Converts

  1. Unbounce

The name here says it all. Unbounce is all about giving you the information you need to entice visitors to stay on your site. With Unbounce, you can publish landing pages and test and edit them with great ease. If you’re not a designer, it includes a library of templates designed for different genres and industries to help you get up and running.

Unbounce makes it easy to include calls to action (CTAs) that appear when someone visits your page. These overlay CTAs aren’t static but mutable depending on the audience type. Unbounce collaborates nicely with Google Analytics, Hubspot, and WordPress.

  1. Hotjar

If you’re looking for something a little different that includes funnel tracking, heat maps, polls or surveys, Hotjar might be what you’ve been looking for. Before this tool came along, the information it offers had to be gathered from different sources. Now everything is in one convenient suite for great ease of use.

Hotjar is easy to set up, offers a free version so you can take it for a test drive, and offers opinion polls that are hard to beat. If you should need help, their customer support is easy to reach and quick to answer.

Start a Conversation

  1. ManyChat

ManyChat helps entice your audience into subscribing to the Facebook Messenger service and includes analytics you’d expect from email service providers (ESPs). With a click-through rate as high as 56% and an open rate of up to 88%, ManyChat is a tool worth exploring to help with your Facebook ads.

It allows you to easily set up a customized bot to communicate with your audience as an actual person would. It also has a live chat features to establish a line of communication between you and your customers.


Facebook has millions of visitors each day. With Facebook advertising, you have a way to tap into that audience and direct targeted traffic to your own business website in the hopes that some of those visitors will become paying customers.

As you enter the realm of Facebook ads, you’ll quickly learn how to create campaigns and with the right tools, how to make adjustments to you increase your traffic flow and build your audience.

As with any type of advertising, the risk of losing time and money because you are unfamiliar with the nuances is present. However, in using the tools mentioned above, you’ll not only learn about crafting successful Facebook ads quickly, but you’ll also learn to harness the power of Facebook advertising to build your online business and boost your conversion rate.



Cost of Online Reputation Management

By: Michelle Keyser September 25th, 2017


Do you know what people are saying about you online?  Traditional marketing has always known the value of word of mouth marketing.  Today the internet, well, more specifically search engines, has made knowing what people are saying about you even more important than traditional word of mouth marketing.  Why?  Because 88% of consumers trust online reviews as much as personal recommendations.  So, if your reputation isn’t managed well it could be very costly.  And, did you know that what people say about you online impacts your search results?

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5 Website Security Tips To Put In Place

By: Michelle Keyser August 17th, 2017


From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Content and Social Media Marketing, Michelle Keyser, discusses an article by Lunarpages,   “5 Website Security Tips to Put in Place”.

Let me ask you…..if you have a physical store, do you have some sort of security system in place?  Surely you do.  Otherwise you run the risk of theft of your physical products.  Website security is equally as important as physical security systems are for on-site stores.  This article written by Lunarpages goes into detail on the 5 top website security practices you should employ today to protect your business—and your customers.  What I like most about this article is that the tips are pretty easy things that you can do today.  Here is a link to the article for your reading pleasure.

Effective Time Management Tips To Increase Productivity

By: Michelle Keyser July 24th, 2017


“Time is what we want most, but what we use worst.” –William Penn

Let’s face it, our lives are hectic. We find ourselves engaged in a constant battle trying to balance our professional and personal lives. Most of us find it a real struggle trying to find time for personal commitments, with looming deadlines, big and small projects to finish, emails to reply to and long hours at work. With more responsibilities and demands both at home and work, we always feel rushed off our feet, trying to catch up. The common complaint is- so little time and increased pressure to do more. So how can we manage our time better so that we do things for the right reason and in the right way? The simple answer is –Time Management.  It is THE mantra for staying focused and composed when the world around you is chaotic.  Continue reading

5 B2B Webinar Secrets

By: Mark Bowens July 7th, 2017



Webinars have been around for years, and is still a great tool for lead generation and sales for business-to-business companies. A properly campaigned and structured webinar will put the right prospects in front of you, and give you the time to demo a product, or give prospective buyers the information they need to make a decision.

With that said, putting up a sign-up form for your webinar and telling people about your products is not enough. Many businesses to business webinars don’t work or are just boring and uninteresting.


In order for a webinar to work there has to be a thoughtful strategy from beginning to end. And the beginning is not the start of the webinar, but what you do before your prospects even arrive on the live date.

Below are five tips to help you get better results from your webinars:

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7 Must-have Metrics for Google Analytics

Seo Growth Manufacturing By: GD Team April 4th, 2017


Google Analytics is an amazing tool that every business with a website can take advantage of. This works by collecting data on how your visitors are using your website.

 BUT… simply using this tool blindly will not help you receive any insights into your audience. You need to be able to know what key analytics are related to the operations of your business, and then set goals on the analytics you want your organization to have.

 Listed below are the 7 must have metrics for Google Analytics that your business needs to track and set goals for:

 Traffic Source

 This metric is all about how people get to your website. Are they typing in your domain directly into the browser? Have they been referred to your website from another website? Maybe it was from a social media channel? Or they found your website based on your specific Ad Words.

 It is important for you to know how your visitors are coming to your site because it can point out areas of opportunities where you can draw more people to your site.

 Bounce Rate

 It should be your goal to minimize the bounce rate. This metric is measured as the rate of new users who visit your site and immediately leave without completing an action.

 Depending on your website, if you have a specific action that you want your users to complete, then having a high bounce rate would indicate they either your users don’t understand what they are supposed to do or they don’t have an incentive to complete the desired action.

 New/Unique Visitor Conversion

 It is important to isolate how first-time visitors interact with your website independently from your returning users. This metric will allow you to see important patterns that will enable you to ensure the best first-experience for every user.

 The usability of a website plays a big factor in the bounce rate, so increasing the New/Unique Visitor Conversion Rate means that the Bounce Rate would be decreasing.

 Interactions per visit

 Conversion is not always the end-all-be-all for user interactions. It’s important to see and understand what the normal conversion process. For some, its immediately filling out a form or making a purchase, while others it includes reading articles, leaving comments and other interactions that eventually lead up to a conversion. You should try to increase your interactions, and leverage them to increase your conversions.

 Average Session Duration

 This metric tells you the average time a user will spend on your website interacting with your content. If your visitor values your website and believes it relevant to them, then they will spend more time on your website. But in the same case, spending too much time on a session could mean that visitor is confused by your content.

 Exit Pages

 This metric is about knowing your conversion funnel. At what page/process of the conversion cycle is your visitors leaving? In order to increase your conversion rate, you will need to know when your visitors are leaving and try to understand why.

 Value per Visit

 Your organization needs to define what type of user interaction adds value. For content-focused websites, added page views, commenting on blogs, or sharing post will probably be their value. For online ecommerce, their value is found by customer purchases. Understanding how each additional visit will impact your organization will effect your operations and digital marketing strategy.

 It’s important to understand how Google Analytics works and be able to define its limitations to draw meaningful data to empower solutions driven results. Google Analytics can track these metrics plus more, so make sure to take the time to determine what metrics fit best with your operations.

Shape Your Marketing Strategy With Google Analytics

By: Michelle Keyser February 27th, 2017


It is rather surprising to imagine how advanced computing systems have become within a very short time. Considering that not even a century has passed by since the modern computers were first created, Information Technology has become very sophisticated and there are several extraordinary technologies that are capable of accomplishing tasks that would take centuries for the collective human population to complete.  Continue reading

3 Reasons Why Your Brand Will Fail

By: Michelle Keyser February 16th, 2017


From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Content and Social Media Marketing, Michelle Keyser, discusses a Brand Strategy Insider article by Geoffrey Colon,   “3 Reasons Why Your Brand Will Fail”


When I first came across this article by Geoffrey Colon I thought, wow, this guy is a major downer.  But when you read what he has to say you’ll see that the image I chose to represent this article is actually exactly what Geoffrey discusses.  Through failure we learn and get stronger.  This article goes through 2 important shifts brands need to make if they want to be successful and learn from their mistakes.  If they don’t they will fail.  One of my favorite things that is said in this article is” Data, analytics and everything else written about in quantified modern marketing is simply a tool to understanding customers based on mathematical equations. But people aren’t a calculus formula.”  Wow!  I love that.  And it’s so true.  Businesses need personas to truly understand their target market so they can deliver the right message at the right time through the right medium.  Personas are such an important part to marketing but they can’t be built on quantitative data alone.

I encourage you to read this article and let us know your thoughts.  Has your business experienced any of these failures and if so, how did you turn it into a success?

5 Ways to Use Content to Build Authority: Ready To Live Like A King?

By: Michelle Keyser January 9th, 2017


More and more companies are appreciating the value that a content marketing strategy brings to their overall success.  A study by the Content Marketing Institute (CMI) states that 75% of the most effective enterprise content marketers have a documented strategy. By comparison, only 11% of the least effective have a documented strategy.  The adage “Content is King” is still holding true; but I propose a new interpretation on the old phrase.  A King has authority and influence over his people.  Effective content marketing could make you a King (influencer) over your people (your target market).  Here are 5 activities that you can implement today to help raise your royalty level. Continue reading

3 Keys to a Successful Mobile Marketing Strategy during the Holiday Season

By: GD Team December 21st, 2016


The holiday season is defined as a time with family and friends, food, and gift giving. Throughout the year, people are always looking to find the best and most unique gifts for their loved ones, but are you reaching these consumers before they make their purchasing decisions?

Google reported that 64% of smartphone shoppers turned to mobile search for ideas on what to buy before heading into stores. Now more than ever it is vital that your company includes mobile marketing as apart of your marketing strategy.

To maximize your holiday sales, you need to be able to present your product via their mobile device months in advance of the holiday season. Here are 3 simple keys for a successful mobile marketing strategy that your company should implement throughout the year to ensure a successful holiday season:

  • Mobile Friendly Website

Starting off with the basics, you would think that this would be an obvious start to implementing a mobile marketing strategy. But it turns out, many businesses have failed to make their website mobile friendly, which in turn has caused them to lose potential revenue. Consumers should be able to view all of the content on your website in a reasonable amount of time on their smartphones.

  • Utilize Social Networking Platforms

Social networking platforms such as Facebook, Twitter, Instagram, and Pinterest allow you to connect with millions of users, and even gives you the ability to reach a target audience based on certain demographics or location. By utilizing these platforms, it allows you to create a community of consumers who are interacting with your brand every time you publish a new post, which turns them into brand ambassadors every time they share your content organically.


Send holiday specials and deals directly to your established consumer or potential consumers who have signed up to receive messages from you about specials or holiday deals.

By implementing a mobile marketing plan with these 3 keys in mind, you will connect much further with a wide range of consumers who are looking for your product on their smartphone.