Category Archives: Uncategorized

Cost of Online Reputation Management

By: Michelle Keyser September 25th, 2017

 

Do you know what people are saying about you online?  Traditional marketing has always known the value of word of mouth marketing.  Today the internet, well, more specifically search engines, has made knowing what people are saying about you even more important than traditional word of mouth marketing.  Why?  Because 88% of consumers trust online reviews as much as personal recommendations.  So, if your reputation isn’t managed well it could be very costly.  And, did you know that what people say about you online impacts your search results?

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5 Website Security Tips To Put In Place

By: Michelle Keyser August 17th, 2017

 

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Content and Social Media Marketing, Michelle Keyser, discusses an article by Lunarpages,   “5 Website Security Tips to Put in Place”.

Let me ask you…..if you have a physical store, do you have some sort of security system in place?  Surely you do.  Otherwise you run the risk of theft of your physical products.  Website security is equally as important as physical security systems are for on-site stores.  This article written by Lunarpages goes into detail on the 5 top website security practices you should employ today to protect your business—and your customers.  What I like most about this article is that the tips are pretty easy things that you can do today.  Here is a link to the article for your reading pleasure.

Effective Time Management Tips To Increase Productivity

By: Michelle Keyser July 24th, 2017

 

“Time is what we want most, but what we use worst.” –William Penn

Let’s face it, our lives are hectic. We find ourselves engaged in a constant battle trying to balance our professional and personal lives. Most of us find it a real struggle trying to find time for personal commitments, with looming deadlines, big and small projects to finish, emails to reply to and long hours at work. With more responsibilities and demands both at home and work, we always feel rushed off our feet, trying to catch up. The common complaint is- so little time and increased pressure to do more. So how can we manage our time better so that we do things for the right reason and in the right way? The simple answer is –Time Management.  It is THE mantra for staying focused and composed when the world around you is chaotic.  Continue reading

7 Must-have Metrics for Google Analytics

Seo Growth Manufacturing By: GD Team April 4th, 2017

 

Google Analytics is an amazing tool that every business with a website can take advantage of. This works by collecting data on how your visitors are using your website.

 BUT… simply using this tool blindly will not help you receive any insights into your audience. You need to be able to know what key analytics are related to the operations of your business, and then set goals on the analytics you want your organization to have.

 Listed below are the 7 must have metrics for Google Analytics that your business needs to track and set goals for:

 Traffic Source

 This metric is all about how people get to your website. Are they typing in your domain directly into the browser? Have they been referred to your website from another website? Maybe it was from a social media channel? Or they found your website based on your specific Ad Words.

 It is important for you to know how your visitors are coming to your site because it can point out areas of opportunities where you can draw more people to your site.

 Bounce Rate

 It should be your goal to minimize the bounce rate. This metric is measured as the rate of new users who visit your site and immediately leave without completing an action.

 Depending on your website, if you have a specific action that you want your users to complete, then having a high bounce rate would indicate they either your users don’t understand what they are supposed to do or they don’t have an incentive to complete the desired action.

 New/Unique Visitor Conversion

 It is important to isolate how first-time visitors interact with your website independently from your returning users. This metric will allow you to see important patterns that will enable you to ensure the best first-experience for every user.

 The usability of a website plays a big factor in the bounce rate, so increasing the New/Unique Visitor Conversion Rate means that the Bounce Rate would be decreasing.

 Interactions per visit

 Conversion is not always the end-all-be-all for user interactions. It’s important to see and understand what the normal conversion process. For some, its immediately filling out a form or making a purchase, while others it includes reading articles, leaving comments and other interactions that eventually lead up to a conversion. You should try to increase your interactions, and leverage them to increase your conversions.

 Average Session Duration

 This metric tells you the average time a user will spend on your website interacting with your content. If your visitor values your website and believes it relevant to them, then they will spend more time on your website. But in the same case, spending too much time on a session could mean that visitor is confused by your content.

 Exit Pages

 This metric is about knowing your conversion funnel. At what page/process of the conversion cycle is your visitors leaving? In order to increase your conversion rate, you will need to know when your visitors are leaving and try to understand why.

 Value per Visit

 Your organization needs to define what type of user interaction adds value. For content-focused websites, added page views, commenting on blogs, or sharing post will probably be their value. For online ecommerce, their value is found by customer purchases. Understanding how each additional visit will impact your organization will effect your operations and digital marketing strategy.

 It’s important to understand how Google Analytics works and be able to define its limitations to draw meaningful data to empower solutions driven results. Google Analytics can track these metrics plus more, so make sure to take the time to determine what metrics fit best with your operations.

3 Reasons Why Your Brand Will Fail

By: Michelle Keyser February 16th, 2017

 

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Content and Social Media Marketing, Michelle Keyser, discusses a Brand Strategy Insider article by Geoffrey Colon,   “3 Reasons Why Your Brand Will Fail”

 

When I first came across this article by Geoffrey Colon I thought, wow, this guy is a major downer.  But when you read what he has to say you’ll see that the image I chose to represent this article is actually exactly what Geoffrey discusses.  Through failure we learn and get stronger.  This article goes through 2 important shifts brands need to make if they want to be successful and learn from their mistakes.  If they don’t they will fail.  One of my favorite things that is said in this article is” Data, analytics and everything else written about in quantified modern marketing is simply a tool to understanding customers based on mathematical equations. But people aren’t a calculus formula.”  Wow!  I love that.  And it’s so true.  Businesses need personas to truly understand their target market so they can deliver the right message at the right time through the right medium.  Personas are such an important part to marketing but they can’t be built on quantitative data alone.

I encourage you to read this article and let us know your thoughts.  Has your business experienced any of these failures and if so, how did you turn it into a success?

5 Ways to Use Content to Build Authority: Ready To Live Like A King?

By: Michelle Keyser January 9th, 2017

 

More and more companies are appreciating the value that a content marketing strategy brings to their overall success.  A study by the Content Marketing Institute (CMI) states that 75% of the most effective enterprise content marketers have a documented strategy. By comparison, only 11% of the least effective have a documented strategy.  The adage “Content is King” is still holding true; but I propose a new interpretation on the old phrase.  A King has authority and influence over his people.  Effective content marketing could make you a King (influencer) over your people (your target market).  Here are 5 activities that you can implement today to help raise your royalty level. Continue reading

How Small Businesses Can Get Started on Instagram

By: Michelle Keyser December 12th, 2016

 

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Content and Social Media Marketing, Michelle Keyser, discusses a Sprout Social article by Dominique Jackson,“ 12 Ways to Use Instagram for Small Businesses.”

Instagram is the 4th most downloaded app in the US yet 76% small businesses owners are not using it to market their company.  Dominique Jackson at Sprout Social wrote a great blog last month on 12 really great ways that small businesses can use Instagram to promote their products and services.  It all starts with making sure that you’re set up on the platform correctly.  When you partner with a strong marketing agency they can usually help you through this step.  As Jackson points out, this is truly a critical step.  If it’s not done correctly it can be costly and appear to be an ineffective platform.

I really appreciate that Jackson mentions Instagram Stories in his blog too.  While it’s true that not many businesses are jumping onboard with this new feature it’s perfect for companies who want to sneak preview and new product or service.  I would also recommend using it for upcoming events to give a teaser of what’s to be seen.

These are just the first two tips that Jackson gives to small business owners so be sure to check out the rest of them.  As always, we’re here to help you get started on successfully building your brand on Instagram so feel free to give us a call.

Headlines and Other Great Tactics for Getting Your Content Noticed

By: Michelle Keyser July 31st, 2016

 

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, Michelle discusses the recent Ragan.com article by Mael Roth.

The article published on Ragan.com, A Headline Tactic For Optimal Reach on Social Media and Google Search, does a great job to talking about why headlines are important and how to write a good one. It’s true that a good SEO headline may not be great for social media and a social media headline is usually not search friendly. While a great headline is super important for content marketing success, there is more to getting your content noticed than just headlines. Not to minimize their importance, but headlines are just the beginning (literally and figuratively) of a great piece of content.

Here are 6 easy things you can do to get started on promoting your value-rich content.

1.Don’t wait for the content to be complete; tease the upcoming release of the piece through newsletters, social media and email.

2.Once it’s complete post it on social media and pay to boost it. By boosting your content you will drastically increase your audience reach.

3.Engage with social influencers and ask (or pay) them to help promote your content.

4.Create little snips of content from your ebook or whitepaper and turn them into teasers to post in social media to gain interest in the larger piece.

5.Turn the content into a video, infographic or slide deck to attract different types of audiences.

6.Use Google alerts to help you find message boards, blogs and forums where where people are talking about your content topic.

Understanding the User Explorer Reports in Google Analytics

By: Mahesh Tadepalli July 7th, 2016

 

Understanding the User Explorer Reports in Google Analytics

Google has been announcing some exciting new additions to the google analytics platform this year. The latest addition to the analytics platform is the much awaited feature: User Explorer. This feature allows the users to anonymously analyze the actions of visitors on the website. This new addition allows us to develop a deeper understanding of the kind of actions which would lead to a conversion and make necessary changes on the website to improve conversions rates. This report can be accessed in the Audience section of Google Analytics.

Google Analytics has introduced a new dimension called ‘Client ID’ which is assigned to each user. This is set by the ga cookie and recorded in google analytics. It is combination of a unique random number and the timestamp of first visit of the user. The user explorer report shows the engagement data like bounce rate, session duration and number of sessions along with the ecommerce revenue and conversion rate.

This Client ID is different from the User ID feature which was previously enabled in the google analytics platform. The main difference between the User ID and Client ID is that, while Client ID is auto generated by google analytics, User ID should be generated by us and passed on to the GA system. The User ID is generally generated when a user logins to the account. This allows you to track the activity of users across various devices once they login to the website or application.

Further details about user listed in the User Explorer report can be accessed by clicking on the Client ID. Once you click on the Client ID you can find detailed information about all the website interactions by the user. You can get the details like Acquisition Date, Acquisition Channel and Device. You can also look at the number of sessions generated by the user, the pages visited during each session, traffic source used to visit the website in each session, events completed and the conversions as per the goals defined.

This data can help us a long way in developing a deeper understanding about your website visitors and how the highly converting traffic interacts with your website. You can use these details to create and track high converting user segments and make necessary changes to increase conversions.

Google Analytics Dashboards – A Great Way to Visualize Your Results

By: Mahesh Tadepalli June 7th, 2016

 

Dashboards in Google Analytics

Google Analytics Dashboards are basically the collections of widgets where you can collect all kind of similar data. You can have up to 20 dashboards in each for each view / property with 12 widgets in your Google Analytics account. Each view / property comprises a default dashboard to get you started. Since Google Analytics doesn’t have a logical structure in it, having the potential to put similar things together at the same place is indeed a great profit. This means you’ll only have to search at very few places to get the general overview of how your site’s doing.

The best way of getting your own Google Analytics dashboards is to make them yourself. To create your own dashboard, search under the Dashboards menu and click the +New Dashboard option. You will get various options, like to use a blank canvas or a starter dashboard with sample widgets created for you. The starter dashboard is best to get a look for how different widgets work, and the samples can be removed at any time. In general, there are 2 types of dashboards, custom dashboards and multiple dashboards.

Types of Dashboards and Widgets

For most Google Analytics users, the first thing you see when viewing your reports is the dashboard. These dashboards in the new version of Google Analytics have been remodeled to be completely widget-based and highly customizable. The Dashboard usually have a three-column layout, and you can modify it by dragging and dropping the widgets as per your choice. There are six types of widgets in general: Metric (shows the value of metric), Pie Chart (best suited for displaying breakdowns of a metric by a certain dimension), GEO Map (keeps track on how a specific country is contributing to your website in a glance), Timeline (A graph of any metric over time), Bar (most powerful of all widgets and offers a multitude of customizations options) and Table (best for monitoring landing pages and content and you are able to filter data and link the report to URL).

Custom Dashboards are easy to create and saves time, as the google analytics has made the set-up simple. They are easy to share and Google has also framed a solutions gallery to help you get started creating dashboards.If you want to customize multiple dashboards for different analyses, you have the power to create multiple custom dashboards too, up to 20 per profile.

Google Analytics Dashboardsare a great way to keep track of your website. It lets you create visual shortcuts to the most beneficial data within your Google Analytics account.