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Partner and EVP
What Matters and Why Now
What matters most to your company? High-quality leads, more sales, and increased revenue? Or is it about building a more recognizable brand and increasing brand loyalty among your existing customers?
Whatever your answer (even if it’s all of the above), you’ll find that taking your industrial manufacturing company online or becoming more strategic with your existing online efforts has the most potential to yield the best results at the lowest cost to you and your customers.
Your Channel Partners and Customers Matter
Here’s a not so secret, secret: your channel partners and customers are all looking for an easier and more cost-effective way to conduct business. They’re looking for solutions that give them more control and require less of their time. And it’s not by choice. Both the economy and technology have played a major role in pushing manufacturing companies and their distributors online.
The Economy Forced Distributors Online to Find Better Solutions
The industrial manufacturing industry helped bring the U.S. out of a recession, but the strain on demand forced distributors online to find better solutions and more effective ways to reach and service customers. Savvy manufacturing companies see this as more than just a trend and have implemented long-term ecommerce strategies to help boost sales revenue.
Technology has Made More Possible for Less
In the past, only the largest manufacturers could afford to have ecommerce solutions that serviced distributors and had the capability to make direct sales to end-customers. However, technology has reduced costs and made this multichannel sales and distribution strategy available to all industrial manufacturing companies. As a result, your customers no longer just want these services or think it would be a great convenience, they expect them.